{"title":"Google gets 21.7 billion more visits than the next four sites combined","url":"https://numberreels.com/v/google-gets-21-7-billion-more-visits-than-the-ne-20261015-waterfall","publisher":"NumberReels","source":"Semrush Traffic Analytics (September 2026); Similarweb (August 2026)","sourceUrl":"https://www.semrush.com/website/google.com/overview/","asOf":"Estimates of web visits; Semrush pages updated 11-13 Oct 2026","publishedAt":"2026-10-15","unit":" billion","columns":[{"key":"label","label":"Name"},{"key":"group","label":"Type"},{"key":"value","label":"Value","unit":" billion"}],"rows":[{"label":"YouTube","group":"start","value":60},{"label":"+ Facebook","value":12.2},{"label":"+ ChatGPT","value":8.2},{"label":"+ Instagram","value":6.8},{"label":"All four together","group":"total","value":87.2},{"label":"Google's extra","value":21.7},{"label":"Google","group":"total","value":108.9}],"citations":[{"url":"https://www.semrush.com/website/google.com/overview/","publisher":"Semrush Traffic Analytics","figure":"google.com: 108.9 billion visits in September 2026","quote":"google.com, 108.9B visits, September 2026 (page last updated October 11, 2026)","tier":2},{"url":"https://www.semrush.com/website/youtube.com/overview/","publisher":"Semrush Traffic Analytics","figure":"youtube.com: 59.97 billion visits in September 2026 (shown as 60.0)","quote":"youtube.com, 59.97B visits, September 2026 (page last updated October 11, 2026)","tier":2},{"url":"https://www.semrush.com/website/facebook.com/overview/","publisher":"Semrush Traffic Analytics","figure":"facebook.com: 12.21 billion visits in September 2026 (shown as 12.2)","quote":"facebook.com, 12.21B visits, September 2026 (page last updated October 11, 2026)","tier":2},{"url":"https://www.semrush.com/website/chatgpt.com/overview/","publisher":"Semrush Traffic Analytics","figure":"chatgpt.com: 8.23 billion visits in September 2026 (shown as 8.2)","quote":"chatgpt.com, 8.23B visits, September 2026 (page last updated October 13, 2026)","tier":2},{"url":"https://www.semrush.com/website/instagram.com/overview/","publisher":"Semrush Traffic Analytics","figure":"instagram.com: 6.81 billion visits in September 2026 (shown as 6.8)","quote":"instagram.com, 6.81B visits, September 2026 (page last updated October 11, 2026)","tier":2},{"url":"https://www.similarweb.com/blog/research/market-research/most-visited-websites/","publisher":"Similarweb","figure":"Similarweb's August 2026 estimate: google.com 86.6B vs youtube.com 30.4B, facebook.com 11.5B, instagram.com 7.6B, chatgpt.com 5.6B (a 31.5B lead); web only, no apps","quote":"1 google.com 86.6B; 2 youtube.com 30.4B; 3 facebook.com 11.5B; 4 instagram.com 7.6B; 5 chatgpt.com 5.6B","tier":2}]}