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NumberReels

Chart type · Retention

Big number

One enormous count-up figure that lands with a flourish, with a line of context and an optional scale against a comparison.

How to read it

There is nothing to compare against — read the figure, then the line beneath it, which says what the figure counts and over what period.

Best for

A single statistic that is striking on its own and needs no comparison to land.

When not to use it

The number only means something next to another number. A lone “4.2 million” with no baseline is trivia, not a finding.

The common mistake

Quoting a total where a rate was the point. Large absolute numbers are easy to find and usually say more about population size than about the thing being measured.

Example data

The world adds a city every week

People moving into urban areas, per year

78M

people move into a city every year — a new Berlin every two weeks.

The sample dataset this format ships with, drawn the way the site draws every clip's numbers — hover, sort or step through it. Figures as given by its source line: Illustrative example data.

1 big number reel

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