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NumberReels

Topic

Business and startups

Business metrics are unusually easy to present dishonestly, because most of them are ratios whose denominators are a choice. Conversion rate, retention, customer acquisition cost and lifetime value can each be made to move without anything changing.

These clips take the standard operating numbers and show the shape underneath: where a funnel really loses people, how fast a retention curve flattens, and how much of a revenue line is one customer.

reels
3
minutes to watch them all
2

Every clip here states its source and the period it covers, and carries the underlying numbers on its page as a table you can copy.

In this topic

What it covers

  1. 1How to read a funnel — and why per-step and end-to-end rates are not comparable
  2. 2Why retention curves matter more than growth rates
  3. 3What cohort analysis shows that a monthly total cannot
  4. 4How revenue concentration hides in a healthy-looking top line
  5. 5Why CAC and LTV are estimates presented with the confidence of measurements

3 reels on business and startups

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