Length 0:41AI and tech
Google gets 21.7 billion more visits than the next four sites combined
Waterfall · Estimates of web visits; Semrush pages updated 11-13 Oct 2026
Chart type · Trend
Waterfall
Start, contributions, end: each step peels off a running total, and the payoff brackets how far the end landed from the start.
How to read it
Start at the first bar, apply each floating step up or down, and land on the final bar. The connectors and the dotted level line carry the running total; the dashed outline on the final bar is where you started.
Best for
Explaining how a total got from one figure to another.
When not to use it
The steps do not actually sum to the difference between the start and the end.
The common mistake
Burying a large unexplained residual in an “other” bar, which is usually where a waterfall's honesty goes.
Example data
Where a $100 product price actually goes
From sticker price to net profit
The sample dataset this format ships with, drawn the way the site draws every clip's numbers — hover, sort or step through it. Figures as given by its source line: Illustrative example data.
1 waterfall reel
- Length 0:41
Related chart types
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