Guide
How to write a script for a stats video
Lead with a number
The hook is the first card people see. Put a figure in its first six words: “1.4 billion people, and one country leads.” The maker's Words step flags a hook with no number.
One idea, in plain words
Say one thing. Use the words a friend would use, and keep sentences short enough to say in one breath. If a term needs explaining, explain it or choose a simpler one.
Build to the biggest number
Aim for a main part of 30 to 45 words and end it on the biggest figure, written in digits. The chart's big moment is timed to the moment that figure is said, so a script that says it early leaves the chart waiting.
Say the unit and the year
“It rose 12” means nothing. “It rose 12% in 2024” does. Keep every spoken figure on screen, too: a number said aloud should appear in the chart.
Show the source
Name where the numbers come from in the Source field; it is printed at the bottom of the reel. The maker doesn't check your numbers, so check them yourself before you share.
Let AI tighten it, then read it again
In the Words step you can ask AI for a change, such as “make the hook punchier”. Your numbers stay as they are unless you ask about them. An AI draft is only a starting point: read every word and figure before you share.
Questions
How long should the script be? A typical reel's script is about 500 characters. For the main part, aim for 30 to 45 words.
Do I have to write a voice-over? No. Leave the script empty and the maker writes it from your rows, or skip the voice altogether. See how to add a voice-over.