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Internet & appsEpisode 215Slope0:36

Samsung and Apple now sell 43% of the world's phones

Share of phones shipped worldwide, April–June 2025 vs April–June 2026

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Guess the number: Samsung + Apple share of phones shipped

50%
0%100%
0:00 / 0:36

Source: IDC Quarterly Mobile Phone Tracker · Counterpoint Research · Q2 2026

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The numbersFills in as the clip plays
  1. 1Samsung22.7%
  2. 2Apple20.2%
  3. 3Xiaomi11.3%
  4. 4OPPO10.5%
  5. 5vivo7.7%

Narration

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How to read this chart: Two moments, one line per item. Direction is the story and steepness is the size of the change. More on slope charts.

The takeaway

The whole market shrank 7%, yet Samsung and Apple shipped 11% more phones and everyone else 18% fewer.

The data

The numbers

Data behind “Samsung and Apple now sell 43% of the world's phones”
#NameQ2 2025Q2 2026Change
Samsung19.4%22.7%+3.3%
Apple16.3%20.2%+3.9%
Xiaomi14.2%11.3%−2.9%
OPPO11.7%10.5%−1.2%
vivo8.8%7.7%−1.1%

Source: IDC Quarterly Mobile Phone Tracker · Counterpoint Research. Covering Q2 2026.

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Transcript

  1. 43 percent of phones shipped from April to June were Samsung or Apple.

  2. Samsung climbed to 22.7 percent, and Apple to 20.2. Xiaomi, OPPO and vivo slipped, as the whole market shrank. Between April and June, the two reached — 43 percent. Across all of 2025, they held about 39.

  3. That's today's stat from NumberReels. Which phone brand are you loyal to? Comment your answer. Like, share and subscribe for more at numberreels.com.

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