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Business and startupsEpisode 163Leaderboard0:55

Google is now the world's most valuable brand

Numbers on the right are brand value, in billion US dollars (Kantar BrandZ 2026)

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Guess the number: brand value of the world's top brand, 2026

2,500 B
0 B5,000 B
0:00 / 0:55

Source: Kantar BrandZ Most Valuable Global Brands 2026 (14 May 2026) · May 2026

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The numbersFills in as the clip plays
  1. 1Google1,485 B
  2. 2Apple1,380 B
  3. 3Microsoft1,112 B
  4. 4Amazon1,023 B
  5. 5NVIDIA815 B
  6. 6Facebook367 B

Narration

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How to read this chart: A long ranked list scrolls past, each row with a bar on one shared scale, and the number one entry is held back until the end. The rank number is the point, and entries next to each other are often nearly tied. More on leaderboard charts.

The takeaway

Google took No. 1 for the first time since 2018, ending Apple's four years on top.

The data

The numbers

Data behind “Google is now the world's most valuable brand”
#NameValueNote
Google1,485BUnited States · brand value up 57%
Apple1,380BUnited States · brand value up 6%
Microsoft1,112BUnited States · brand value up 26%
Amazon1,023BUnited States · brand value up 18%
NVIDIA815BUnited States · brand value up 60%
Facebook367BMeta, United States · brand value up 22%
Instagram286BMeta, United States · brand value up 25%
Tencent252BChina · brand value up 45%
Oracle236BUnited States · brand value up 10%
McDonald's235BUnited States · brand value up 6%

Source: Kantar BrandZ Most Valuable Global Brands 2026 (14 May 2026). As of May 2026.

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Transcript

  1. 1.5 trillion dollars. Google just passed Apple as the world's most valuable brand.

  2. Number ten is McDonald's, at 235 billion dollars. Oracle is next, at 236 billion. Then Tencent, from China, at 252 billion. Instagram has 286 billion and Facebook 367 billion. NVIDIA has 815 billion. Amazon tops 1 trillion, and so do Microsoft and Apple. And number one is Google, with a brand value of about — 1.5 trillion dollars. As of May 2026, that is 105 billion more than Apple, which held the top spot for four years. Only Tencent is not American.

  3. Which brand do you use the most every single day? Comment your answer. Then like, share and subscribe. More at numberreels.com.

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