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Bad Bunny won 2025 with fewer streams than Swift's 2024

Spotify’s #1 artist each year, streams in billions

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Guess the number: streams won 2025

25 B
0 B50 B
0:00 / 0:44

Source: Spotify Newsroom (Wrapped 2020, 2021, 2024, 2025); Variety and CBS News for 2022 and 2023 · Dec 2025

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The takeaway

Bad Bunny won 2025 with 19.8 billion streams, fewer than Swift’s 26.6 billion in 2024.

The data

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10B15B20B25B202020212022202320242025

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2020: 8.3B → 2025: 19.8B (+139%)
High 26.6B (2024) · Low 8.3B (2020)

Source: Spotify Newsroom (Wrapped 2020, 2021, 2024, 2025); Variety and CBS News for 2022 and 2023. Covering Dec 2025.

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Transcript

  1. 19.8 billion streams made Bad Bunny Spotify's top artist of 2025.

  2. Bad Bunny topped 2020 with 8.3 billion, 2021 with 9.1 billion and 2022 with 18.5 billion. Taylor Swift took 2023 with 26.1 billion and 2024 with 26.6 billion. Bad Bunny won 2025 with — 19.8 billion. Far fewer, but still enough to win.

  3. That's today's stat from NumberReels. Who is your favorite artist, and who will top Spotify in 2026? Comment your answer. Like, share and subscribe for more at numberreels.com.

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Movies, music & culture